Meet Sara Nay

I grew up in a household where dinner table conversations weren’t about sports or TV; they were about real people, real businesses, and the decisions that shaped their futures.

When I joined Duct Tape Marketing, I didn’t step in as CEO. I started as an intern. I learned every role from the inside out, experiencing the challenges and the chaos firsthand, earning my stripes at every level, and living through the same struggles as the business owners I now serve.

After years of balancing a thriving business, a young child, a growing team, and the relentless demands of agency life, I found myself trying to be everything to everyone.

My turning point came late one Monday night: my 18-month-old daughter was sick and asleep on my chest, I was on a client call with my phone in one hand, and my laptop open with a half-written proposal in the other. In that moment, I realized I was burning out fast and if I felt this way, I knew other small business owners did too. 

That was my wake-up call.

I got to work.

That’s when I decided to build something better: a system designed to give small business owners real freedom—not just another job, but a scalable, sellable business. One that delivers clarity, control, and the power to lead, without losing yourself along the way. 

I rebuilt and perfected the Duct Tape Marketing model for the modern era, developing the tools and frameworks I wish I’d had all along.