Order UNCHAINED Today

Stop Renting Your Marketing. Start Owning Your Growth.

From chaos and agency dependency to clarity, control, and calm.

Discover the strategy-first, anti-agency playbook for small business marketing.

Where to get the book & Bonus Materials

ABout Unchained

Chaos ends where ownership begins.

If you’re tired of spinning your wheels, overwhelmed by options, or frustrated by agency reports full of fluff and jargon, this book is your roadmap to marketing you actually own.

Finally escape marketing chaos: Build a system that delivers clarity, not confusion.
Strategy before tactics, always: Learn the Anti-Agency Model that puts you in the driver’s seat.
AI that empowers, not replaces: Leverage smart tools to make your team more human, not less.
Action focused frameworks: Every chapter ends with real-world action steps and proven playbooks.
Build a business, not a J.O.B: No more chasing hacks or burning out. It’s time to lead with purpose.

What You’ll Learn

How to stop outsourcing your power and finally build a marketing system you own
The 3 Layers of the Marketing Strategy Pyramid (business, marketing, and team)
How to design a scalable content, campaign, and performance engine—without burning out
How to upskill your team, train contractors, and make AI your ally (not your headache)
The vital metrics that actually move your business forward (no more vanity dashboards)

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Step 1

Order Your Copy of Unchained: Break Free From Broken Marketing Models

STEP 2

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Get instant access to UNCHAINED Marketing Toolkit: 48 worksheets, checklists, guides, and templates paired with each chapter.

Every tool is designed to help you cut through chaos, build a system that fits your business, and finally make marketing a source of freedom.

Meet Sara Nay

I’m Sara Nay; small business advocate, CEO of Duct Tape Marketing, and proud daughter of legendary founder John Jantsch. For 15+ years, I’ve dedicated my career to helping entrepreneurs escape “agency chaos” and finally build marketing systems that work for real people.

My journey didn’t start at the top. I began as an intern at Duct Tape Marketing, learning every aspect of our business from the ground up. Along the way, I’ve worn nearly every hat—managing projects, building teams, mentoring marketers, and working side-by-side with business owners who wanted more than just another quick fix.

I know firsthand how overwhelming marketing can feel. I’ve lived the burnout, seen the mess behind the scenes, and experienced the frustration of trying to do it all. Those lessons and the transformations I’ve witnessed became the foundation for the playbooks and frameworks I use today.

With Unchained, I’m sharing the next evolution of small business marketing; a clear, practical roadmap built from years of hands-on work, collaboration, and real-world results. My mission is simple: give you the tools, clarity, and confidence to take back control of your marketing and your growth so you can build a business that truly supports your life.

What Readers Are Saying

Sara delivers a must-read for any small business that is ready to take on the future and make an impact.”

“I had chills just minutes into reading Unchained. Sara Nay’s raw honesty is a breath of fresh air in a world full of ego-driven business books. She’s seen the marketing horror stories firsthand, and instead of posturing, she offers vulnerability, clarity, and a proven system to help small businesses take back control. It’s rare to see a woman so brilliantly take over her father’s legacy—and even rarer to find a book this good. Grab it.”

Sara shows how to ditch bloated agencies and expensive advertising, so you can take control of your marketing and lead from a place of clarity, control, and purpose. Grab your copy before your competitor does!”

“Sara and her team at Duct Tape Marketing have been invaluable. Their strategy-first approach transformed our marketing and sales effectiveness. The ROI is phenomenal. I’m thrilled she’s captured this process in a book. Don’t miss it!”

This isn’t just theory, it’s a PROVEN framework, one that I’ve lived, taught, and seen transform businesses. If you want to ditch the agency chaos and build real trust, start here.”

“Unchained isn’t just a book, it’s a bold positioning move. Sara Nay doesn’t tinker with the agency model. She calls it out as the enemy and replaces it. Small businesses finally have a system that puts them in the driver’s seat.”

“Unchained is the playbook I wish existed years ago. Sara cuts through the noise with a no-fluff, strategy-first approach that finally gives founders permission to stop outsourcing their power and start building something scalable, clear, and aligned. If you’re tired of chasing tactics from all of the noise out there, this book will anchor you in what actually works and what you can finally own.”

“Sara Nay’s Unchained is a fearless look at how all small business owners can get a grip on their marketing strategy, own it and scale with AI. People will be talking about this book for years to come.”

Table of Contents / What’s Inside

Part 1: Timeless Foundations, Modern Context (+16 resources)

Chapter 1: From Outsourced Chaos toOwned Clarity
Chapter 2: Know Thy Client (Deeply)
Chapter 3: Message Over Medium
Chapter 4: Trust is the New Funnel

Part 2: The Anti-Agency Shift (+16 resources)

Chapter 5: Why the Old Model Is Crumbling
Chapter 6: The New Org Chart
Chapter 7: The Anti-Agency Model
Chapter 8: The Rise of the fCMO+

Part 3: The Playbook for Owning It (+15 resources)

Chapter 9: Build the Marketing Strategy Pyramid
Chapter 10: Design the Scalable System
Chapter 11: Train the Team to Run It
Chapter 12: Lead with Metrics That Matter

PLUS the complete Unchained Toolkit with 48 worksheets and templates to build a marketing system you own!

Leaving you with clarity, control, freedom and a business you run, not one that runs you.